One of the most popular football clubs, FC Barcelona has recently launched their fan token for the fam. The tokens were made available earlier in the week. Approximately 600,000 bar token was generated and were on sale on a fixed price of $2.25 each, which were available to purchase on Socios.com and Chiliz.net. According to the reports, At its launch, the tokens were sold in just 2 hours.
At the time of writing, the club has bragged almost $2.5 million from its generated tokens ranking as the most traded crypto asset on the chilliz trading platform where the token was available to purchase. The current trading price of the token is nearly $6.25. According to the chiliz the tokens have seen tremendous success for the club and they are refueling the supply of token, but this time the price will be again determined according to the demand, which is currently very high.
Demand for BAR Tokens exceeded
The first batch of 600,000 tokens was sold in just 2 hours increasing the trading value of per token to $6.25 from $2.25. The basic motto behind the token was to promote the club and increase the fan engagement of Barcelona club.
The fans can earn token by completing out surveys and pools and later can redeem to perchance different merchandise. The tokens were sold in 106 different countries around the globe. The demand for the token is now exceeded to 5 times more than the previous supply. Alexandre Dreyfus, the CEO of Chilliz and Socios.com stated that:
Fan engagement has never been more important for the sports industry, and just as football is resuming, albeit without fans in the stadium, we are launching FC Barcelona’s Fan Token and are helping to boost their ability to connect the Club with their fans all over the world.
Chiliz and Socios.com are the kind of rewarding apps for the entertainment and sports industry. It’s been in the news that after the successful launch of BAR token, the exchange has been partnered up UFC to sell their tickets. It looks like the blockchain has a “Shine like a Diamond” go.